UNCOVERING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers SSP platforms mistakes lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, developers have implemented sophisticated detec

Banner ads are a prevalent form of online advertising that often appear at the sides of web pages. These square advertisements display textual content to attract visiting customers. Banner ads are known for their wide reach and ability to effectively advertise products or businesses. They often utilize eye-catching designs and engaging calls to act